About Us

 

Born in the heart of the Himalayas, Shimla, our journey began with a simple idea and a shared belief—quality products shouldn’t come with inflated prices.

Founded by two friends, Lakshya Vrat and Siddharth Puri, our e-commerce brand is built on the vision of making quality consumer products affordable while uplifting local artisans and small producers who often go unseen and underpaid. Coming from the hills, we have grown up witnessing the skill, hard work, and craftsmanship of local artisans, yet also the challenges they face due to limited reach and unfair pricing.

By cutting down unnecessary intermediaries and hidden costs, we aim to empower artisans with better opportunities, fair compensation, and wider market access, while delivering honest prices to our customers.

Our mission goes beyond selling products. It is about preserving local skills, supporting livelihoods, and creating a bridge between conscious consumers and talented artisans. Rooted in the values of the Himalayas—simplicity, trust, and resilience—we are committed to building a brand that grows responsibly, with people at its heart.

 

Meet our Founders

Lakshya Vrat, with formal expertise in marketing is an executive from ISB Hyderabad, drives brand building, customer engagement, and growth strategies.

Siddharth Puri, an expert in procurement and supply chain management, ensures efficient sourcing, streamlined operations, and cost optimization.